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Hope you had a great Christmas and are enjoying this unreal weather we’ve been having. It’s hard to believe it’s late December when it feels more like early spring around the Grand Strand.

We’re officially in that quiet stretch between Christmas and New Year’s — where routines are loose, and somehow Wednesday is already New Year’s Eve. If you’re soaking up the sunshine, getting out for a walk, or sneaking in one last beach day of the year, you’re not alone.

This also means we’re in the final days of the Scoop on Myrtle Pizza Challenge. After 2 full month of slices, opinions, and local spots getting some well-deserved love, it officially wraps up at the end of the month, with results coming shortly after.

As always, thanks for being part of the Scoop community. Let’s finish the year strong and head into 2026 with full bellies and good vibes.

Let’s get into what’s happening around town this week.

🏝️ We’re also inviting more local business owners to join us as sponsors and get their brand in front of thousands of Myrtle Beach locals who love supporting the businesses that make our community shine.

Get featured on our website and right here in the newsletter! We’re especially looking for restaurants, salons, spas, service providers, and other local favorites to showcase.

• Crave Italian Oven and Bar to open third location in SayeBrook Town Center

• CCU defensive coordinator, interim head coach headed to Kansas State

• Just in time for Christmas, $814,000 Palmetto Cash 5 jackpot ticket sold near Conway

• North Myrtle Beach renourishment kicks into high gear

• 2025 Beach Ball Classic: Myrtle Beach, Socastee drop openers in tournament’s first day

• New Myrtle Beach celebrity golf tournament to feature alums of NFL, MLB, and NBA

📸 IMAGE OF THE WEEK
Christmas morning in Pawleys Island by Travis Hufstetler Photography on Facebook

At Lookin’ Good Auto Detailing, we deliver premium detailing and ceramic coating services for car owners who expect more than just “clean.” Based in Conway and trusted across the Grand Strand, we specialize in paint protection that enhances shine, eases maintenance, and defends your vehicle from the coastal elements. CCU alum and Veteran.

What we offer:
•Ceramic Coating Packages
•Paint Polishing and Enhancement
•Full Interior & Exterior Detailing
•Maintenance Plans for VIP Clients

Exclusive Scoop on Myrtle Deals!
Use SCOOP25 for 25% off any level 2 or 3 ceramic coating
Use SCOOP15 for 15% on any service!

📌Grand Opening at Scooter’s Coffee - January 2nd

📌Myrtle Beach Signature Open at Myrtle Beach Sports Center - January 1st

📌Southern Times Square New Year’s Eve at Market Common - December 31st

📌Conway’s New Year’s Eve Fireworks at Downtown Conway - December 31st

📌New Year’s Eve Party at Captain Archie’s - December 31st

🏠 REAL ESTATE CORNER

🏡 Looking for Your Next Home?

Whether you’re buying your very first home or you’ve moved a few times before, the right guidance can make all the difference.

Dawn Medeiros with the Carolina Living Team at Realty One Dockside can help you navigate the market, answer your questions, and find the perfect place.

💻 Start browsing homes now — visit MyCarolinaLiving.com and see what’s available today.

Dawn Medeiros | Carolina Living Team – Realty One Dockside
📞 843-855-9101 | 🌐 MyCarolinaLiving.com

Warm and breezy on Monday. Temperatures fall rapidly Monday night with a cold front passage. Mostly sunny for most of the week, with highs in the 50s. A chance for some showers next weekend.

Skip the chains and visit a cozy, friendly local coffee shop

☕Our coffee shop, veteran-owned, embodies liberty. We serve locally roasted coffee in a space dedicated to veterans. Each cup is a tribute to freedom, offering a premium brew that outshines mass-produced alternatives.

We have a little bit of everything for everyone-

-Specialty coffee and many flavors-Pastries-Sandwiches-Coffee to bring home and brew

You can now order coffee online! Tell them The Scoop sent you!

We are located at 3080 Hwy 90, Conway.

Here’s the live music happenings for this coming week from our friends at MyrtleLive.com 

Here are a few highlights for the weekend.

🎵Ronnie O’Briant at Backyard Sports Bar & Grill - January 2nd

🎵Joes On Call at Dead Dog Saloon - January 3rd

🎵 Control Freak at Local on the Water - January 4th

Thanks for tuning into this edition of the Scoop on Myrtle!